ASICS REDEFINES BEAUTY WITH POST-WORKOUT GLOW

Summary:

• ASICS introduces a campaign focusing on the natural glow from physical activity.
• Research indicates 15 minutes of exercise improves mental wellbeing and appearance.
• The skincare market sees massive spending while exercise offers a free alternative.

The sports brand ASICS released a new campaign called Get The Glow in 2026. This project focuses on the physical results of exercise on human faces. Photographers captured images of people immediately after completing activities like running or playing tennis. These post-workout portraits show individuals without makeup or expensive skincare products. The brand aims to demonstrate how physical movement changes your appearance and your mental state simultaneously.

Online search data shows a high demand for physical perfection. Queries for glowing skin routines increased by 43 percent over the past year. Discussions on social platforms regarding rapid glow effects jumped by 375 percent recently. Consumers spend large amounts of time and money trying to achieve specific aesthetic results. Women dedicate an average of 22 minutes every day to skin treatments. This daily habit adds up to 136 hours annually. The global skincare industry currently generates around €150 billion in revenue. A large segment of the population follows complicated morning and evening beauty regimens. Specifically, 74 percent of women engage in multi-step routines. ASICS positions physical activity as a direct alternative to these lengthy and expensive daily practices.

The company bases this campaign on internal research regarding movement and mental health. The Uplifting Minds study observed thousands of participants globally to track the psychological effects of exercise. The data indicates you need exactly 15 minutes and nine seconds of activity to improve your mental state. This short period of movement helps you feel more positive and confident. You should consider swapping a portion of your daily skincare routine for a short workout to experience these benefits firsthand.

Gary Raucher directs global marketing for ASICS and emphasizes the connection between physical activity and mental wellbeing. He points out people achieved a natural radiance through exercise long before the beauty industry commercialized the concept. Professional tennis player Zeynep Sönmez participates in the campaign and shares her personal experience with the emotional benefits of sports. She notes sports always provided her with a sense of internal radiance and positivity.

The campaign encourages you to incorporate short bursts of movement into your daily schedule. You do not need to perform intense workouts to see the benefits on your face and your mood. A quick walk or a brief game provides enough stimulation to change how you look and feel. ASICS offers this perspective to help you rethink your approach to beauty and wellness in a highly commercialized market.