LOEWE PERFUMES EXPANDS CRAFTED COLLECTION

LOEWE Perfumes introduces five new scents to the Crafted collection, priced at $395 (€395) each, created by in-house perfumer Nuria Cruelles.

Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices.
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 2 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 3 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 4 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 5 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 6 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 7 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 8 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 9 of 10)
Loewe
Image series showing still-life perfume bottles with granite caps alongside raw botanical ingredients, pigment powders, and fresh citrus slices. (image 10 of 10)
Loewe

Summary:

  • LOEWE Perfumes releases five new scents in the Crafted line for $395 (€395) per 100ml bottle.
  • Perfumer Nuria Cruelles built the compositions around a resinous amber base called the LOEWE Accord.
  • Photographer Joaquín Laguinge captured campaign imagery featuring raw ingredients and hand-blown glass bottles.

Spanish luxury house LOEWE expanded the Crafted fragrance collection, adding five new scents to an artisanal line introduced in 2025. In-house perfumer Nuria Cruelles created each composition around a shared foundation called the LOEWE Accord, a resinous amber base linking all entries in the series. When you experience the new releases, you find Field Diary, Sweet Woodland, Rosetopia, Smoky Rain, and Verdant Grove.

Every fragrance interprets natural elements through contrasting notes to shape your sensory experience. Field Diary combines green mandarin and blood orange with lychee, orange blossom, aromatic artemisia, sandalwood, and musk. Sweet Woodland evokes tree canopies, blending rose, orange blossom, ginger, and mandarin with rich cognac, patchouli wood, and vanilla. Rosetopia captures a blooming garden, wrapping Damask rose and pink pepper in grapefruit, peony, lily of the valley, and amber musk. Smoky Rain draws inspiration from summer storms, pairing bergamot and pink pepper with intense incense, patchouli, amber, and white musk. Verdant Grove offers a gourmand profile, folding pistachio, powdery iris, and orange blossom into caramel, vanilla, cedarwood, and musk.

Argentine photographer Joaquín Laguinge shot the campaign imagery in Paris, creating macro still-life compositions. Visuals feature ripe fruits bursting in syrup pools, flowers dusted with pigment powders, citrus segments, and glossy peppercorns. When you look at the bottles, you notice hand-blown glass construction with internal air bubbles, capped with solid granite stone stoppers.

The new 100ml Eau de Parfum releases sell for $395 (€395) each. They join the original 2025 trio of Iris Root, Roasted Vanilla, and Bittersweet Oud, which retail at $485 (€395) per bottle. LOEWE also expanded your choices beyond fragrance, releasing a pistachio candle together with Tomato Leaves hand cream and body scrub.

Jade Nichole

Based in Berlin, I work as a fashion marketer and archivist, crafting thoughtful words and strategic narratives for screens, social feeds, and cultural moments. I have a passion for uncovering niche trends, internet nostalgia, and those unexpected sparks of creativity that often come at 3AM.

@jadedjuniper

Share this article