Nike is set to release the Air Jordan 4 "White Cement" on May 24, 2025, maintaining the sneaker's classic design elements from its 1989 debut. Recent images reveal the upcoming model stays true to its roots, featuring the original white leather upper with cement grey speckled overlays and black and red accents.
Unlike earlier speculation from June suggesting a "Reimagined" version, this release preserves the shoe's traditional construction. The sneaker includes distinctive elements like the visible Air unit in the heel, plastic wing eyelets, and the Nike Air branding on the heel tab – details that collectors often scrutinize.
This release marks the fifth time the "White Cement" colorway has been available to the public, following previous drops in 1989, 1999, 2012, and 2016. The 2025 version will be available in full family sizing, with adult pairs priced at $225.
The timing aligns with the Air Jordan 4's 35th anniversary, during which Jordan Brand has expanded the model's presence through various releases and collaborations. The brand's 2024 lineup already includes new colorways like "Seafoam" and "Rare Air Laser", along with a collaboration with BMX athlete Nigel Sylvester in "Firewood Orange".
The "White Cement" edition (SKU: FV5029-100) will be available through Nike SNKRS and select retailers. The colorway officially lists as Summit White/Fire Red-Tech Grey-Black.
This release follows several other Air Jordan 4 developments, including the introduction of its first takedown model, the Air Jordan 4 RM, indicating Jordan Brand's continued focus on one of its most recognized silhouettes.