Summary:
- ASICS and C.P. Company partner for a second time to release the GEL-QUANTUM 360 I sneaker.
- The design integrates a technical jacquard mesh upper with 360-degree GEL technology and FF BLAST PLUS cushioning.
- The shoes become available worldwide on March 19, 2026, with a blue version sold exclusively through C.P. Company channels.
ASICS and C.P. Company formally announce the next stage of their ongoing footwear partnership. The two companies return to the market with the GEL-QUANTUM 360 I sneaker. This joint project follows the commercial results of their first collaborative launch from January 2024. The brands design the product by combining Japanese engineering techniques with Italian design traditions. The final footwear merges the functional textile research of C.P. Company with the established physical philosophy of ASICS.
The historical background of both companies informs the new design. Massimo Osti started his clothing enterprise as a young graphic designer in Bologna. He established the brand Chester Perry in 1971 and produced screen-printed t-shirts. He officially renamed the project to C.P. Company in 1978 and shifted the focus toward sportswear innovation. ASICS operates as a Japanese activewear manufacturer with a seventy-year history of producing athletic goods. The corporate name functions as an acronym for Anima Sana In Corpore Sano. The company maintains a core mission of supporting mental well-being through continuous physical movement. ASICS applies advanced technology to create comfortable footwear products.
The project centers on a specific design theme titled Architecture in Motion. The designers view the contemporary city as an active environment where fixed structures intersect with human movement. The shoe operates as a functional system responding to the way your body interacts with urban surroundings. The aesthetic choices directly reflect these performance requirements. The design team treats architecture and physical dynamism as visible components of the footwear.
ASICS first introduced the original GEL-QUANTUM 360 I to runners in 2015. The model served as the first ASICS sneaker to integrate 360-degree GEL technology throughout the entire midsole. This structural element defined the performance capabilities and the visual profile of the shoe. The updated collaboration version features a double-layer technical jacquard mesh upper. The material choice improves air circulation for your foot and provides a layered texture to the exterior shape.
The collaborative design includes specific visual branding markers. The design team positioned the C.P. Company Metropolis Series logo directly on the toe section. The Metropolis Series functions as the Italian brand line dedicated to urban-driven design and high-performance materials. The classic ASICS spiral logo appears on the heel. The external TPU reinforcement panel wraps the shoe to secure your foot. This panel connects with the internal TRUSSTIC technology to ensure stability during your daily walking routines. The sole unit pairs FF BLAST PLUS foam with the signature GEL technology. These systems provide lightweight impact absorption and sustained comfort. The shoe successfully blends ASICS running technology with C.P. Company urban utility.
The brands marked the launch with a private event in Paris. They brought selected community members to the UNESCO headquarters. The location acts as a recognized symbol of international dialogue and normally restricts public access. The event featured a guided breathwork session directed by Bruno Sitton. The session required participants to examine the connection between their physical bodies and the surrounding architectural space. These exercises directly mirrored the core elements of the footwear project.
The GEL-QUANTUM 360 I releases globally in three distinct color options. The official launch date is set for March 19, 2026. You will find the shoes through official ASICS channels and authorized global retailers. You will need to visit C.P. Company flagship locations or their official website to purchase the exclusive blue colorway.
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