Summary:
- Donatella Versace forms a joint venture with Revolve Group.
- The independent venture debuts in 2027 starting with beauty items.
- Revolve Group handles digital infrastructure across global markets.
Italian designer Donatella Versace joins Los Angeles retailer Revolve Group to start an independent fashion and beauty venture. You know her decades of creative leadership at her family house, which ended in March 2025 when she moved to a chief brand ambassador role. Now she takes on the chief creative officer role for this new enterprise.
Your style feed will see the first beauty products arrive in 2027. The project distributes products across the United States, Latin America, the Asia-Pacific area, and the Middle East. Official sources will announce the brand name closer to the debut date.
Revolve Group generated $1.23 billion (€1.10 billion) in 2025 revenue by connecting directly with young online shoppers. The California business provides the digital architecture, logistical support, and consumer data for the brand. Versace directs the visual identity, product designs, and media strategies.
This move follows Prada Group purchasing Versace for €1.25 billion in late 2025. You will experience a fresh direction built from scratch, away from heritage fashion houses. Keep your eyes on this partnership as new product details roll out.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.
Share this article
