ANN DEMEULEMEESTER HAS OPENED A NEW BOUTIQUE IN PARIS

Ann Demeulemeester

Summary:

• Ann Demeulemeester opened a 150-square-meter boutique in the Palais Royal in Paris.
• The launch follows the April 2026 opening of a Milan flagship on Via Monte Napoleone.
• The brand plans further expansion into London, Shanghai, and Tokyo by 2027.

You walk into the Jardin du Palais Royal and find the newest Ann Demeulemeester space. The brand opened a 150-square-meter Paris boutique to expand a carefully planned retail network under the ownership of Claudio Antonioli. This opening represents the second major launch of 2026, following the inauguration of a Milan store at Via Monte Napoleone 22 during April.

The Paris location presents the entire Ann Demeulemeester universe in one coherent space. You will browse women’s and men’s ready-to-wear collections alongside footwear and accessories. The shop also features the Serax Tableware Collection, while a limited-edition shirt commemorates the opening and costs €650. The interior design mixes raw materials with custom furniture to shape a distinct atmosphere. The lighting design directs your attention straight to the garments.

Ann Demeulemeester

Ann Demeulemeester

Ann Demeulemeester

Ann Demeulemeester

Ann Demeulemeester

Ann Demeulemeester

The brand continues to establish direct relationships with clients in major fashion capitals. Following the historic Antwerp base along with Milan and Paris, the retail strategy extends into 2027. The brand plans an upcoming flagship in London alongside targeted expansions into China and Japan. The label will launch a shop-in-shop inside Shanghai Plaza 66 and a full-scale flagship in Tokyo next year. North American locations are also planned.

The strategy focuses on a controlled number of monobrand stores where the architecture turns the signature monochrome aesthetic into a physical location. Every detail inside the Palais Royal store connects the collections to the surrounding space.