
The "OG" collection showcases Drake and his long-standing associates wearing classic OVO pieces, including the brand's signature owl logo hoodie in black.
The campaign imagery depicts Drake surrounded by his close collaborators, including Jonny Roxx (@ovoroxx) and Niko Carino (@ovoniko), among others. Individual shots of each team member are also included. Additional items in the collection appear to include an OVO letterman jacket and various sweater designs.
This release follows recent public statements by Drake addressing the topic of loyalty. During a recent appearance at a Toronto nightclub, the rapper spoke about the importance of maintaining genuine friendships and the challenges of dealing with insincerity in personal relationships.
The timing of the "OG" campaign coincides with ongoing discussions in music circles regarding Drake's relationships with several other high-profile artists, including Kendrick Lamar, Future, Metro Boomin, Rick Ross, and The Weeknd.
The OVO "OG" Collection is scheduled for release on October 11th through the brand's online platforms.





