FERRAGAMO HOLIDAY 2026 CAMPAIGN STARS KRIS JENNER

Ferragamo’s Holiday 2026 campaign, The Joy of Loving, casts Kris Jenner as an imagined director who introduces real families.

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Summary:

Ferragamo presented the Holiday 2026 campaign, The Joy of Loving, on October 15.
Kris Jenner plays an imagined film director who introduces a cast of real families, siblings and partners.
Clara Cullen directed, Ilya Lipkin photographed and Miyako Bellizzi styled the campaign.

Ferragamo presented the Holiday 2026 campaign on October 15 under the title The Joy of Loving. Kris Jenner, matriarch of the Kardashian family, plays an imagined film director. She runs a series of screen tests and introduces the rest of the cast. The setting refers to the brand’s ties to Hollywood, where Salvatore Ferragamo made shoes for clients such as Marilyn Monroe and Audrey Hepburn.

Clara Cullen directed the campaign, Ilya Lipkin took the photographs and Miyako Bellizzi did the styling. Maximilian Davis, creative director at Ferragamo, describes the casting approach: “We wanted to bring together people for whom family holds an authentic and personal meaning. For this reason, involving real families was important, along with capturing true, personal moments between them, capable of telling The Joy of Loving.”

Salvatore Ferragamo founded the house out of an interest in innovation and creativity, and a wish to build a better future for his family. His wife Wanda continued the business after his death in 1960, and the family now guides the brand together with Davis. Leonardo Ferragamo, chairman of the company, ties the campaign to the same values: “Among our founding values are the beauty of the handmade, humanity and joy. This campaign tells that story.”

The cast includes model and activist Paloma Elsesser with her brother Sage, a model and musician, and The Womack Sisters. The band Bar Italia takes part with Ch’lita, a model and stylist and the partner of drummer Jezmi Fehmi. Actress and director Joan Chen appears with her daughter Audrey Hui. Acting coach Nancy Banks joins with her son, actor Benny Buckley. Creative Sofia Testino appears with her dog Syko. In the last scene, the cast gathers to celebrate the premiere of their film.

You see the Hug Bag next to the Cara Bag among the season’s accessories. The shoes include satin pumps with crystal-covered Gancini ornaments, the Vara ballet flat and gold stiletto-heel sandals. Ferragamo presents the pieces as items to keep and pass down over time.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.