Formula 1 champion Lewis Hamilton and musician-designer Tyler, the Creator have joined forces on a new clothing collection, mixing racing heritage with streetwear ahead of this weekend's Las Vegas Grand Prix.
The collection merges Hamilton's +44 label with Tyler's Golf Wang brand in a series of pieces that draw from both motorsport culture and Las Vegas iconography. Shot in an industrial garage setting by photographer Luis "Panch" Perez under Tyler's creative direction, the campaign features Hamilton alongside models against a backdrop of custom neon signage and a Mercedes-AMG GT.
The collection includes technical racing wear and casual pieces. Standout items feature dual-branded motocross jackets with Golf Wang chest placement and +44 arm details, while workwear jackets incorporate racing checkered flags with Golf lettering. The design team has woven Las Vegas visual elements throughout the line, particularly visible in the button-up shirts that combine Formula 1 imagery with classic casino motifs.
Accessories in the collection take cues from automotive culture, including tire pressure gauges reimagined as wearable pieces. The collaboration maintains Golf Wang's characteristic approach to color and graphics while incorporating +44's racing DNA.
The collection launches Wednesday, November 20 at a pop-up retail space in The Encore Beach Club at Wynn Las Vegas. For those unable to attend in person, pieces will be available online and at Golf Wang retail locations starting at 12 PM Pacific Time on the same day.