KITH AND NEW BALANCE READY 990V4 RELEASE

Ronnie Fieg

Ronnie Fieg

Summary:

• Ronnie Fieg shared early images of a Kith x New Balance 990v4 collaboration on social media
• The design uses brown materials across the upper with gray and off-white accents
• Release expected early 2026 through Kith at approximately $220 USD

The New Balance 990v4 has returned to prominence through several high-profile partnerships. The American sportswear company has selected the model for multiple collaborations throughout 2024 and into 2025. The Whitaker Group featured the silhouette in their "Willful Bias" campaign earlier this year. Montreal-based JJJJound followed with a "Mushroom" colorway that drew attention from sneaker collectors.

Ronnie Fieg has now revealed plans for another 990v4 project through his brand Kith. The Kith founder shared preview images on social media platforms, giving followers an early look at the design direction. The images show limited angles of the sneaker but provide enough detail to understand the color scheme and material choices.

The collaboration centers on a brown tone applied across the upper. New Balance and Kith selected mixed materials for construction, creating texture variation throughout the design. The brown base serves as the foundation for additional color accents placed at specific points on the shoe.

Gray appears on the midfoot "N" logos, providing contrast against the brown backdrop. Off-white laces add another layer of tonal variation. The midsole combines white and gray in a two-tone configuration. A black outsole completes the bottom portion of the design.

New Balance introduced the 990v4 in 2016 as part of their long-running 990 series. The model replaced the 990v3 and preceded the 990v5, which arrived in 2019. The 990v4 features ENCAP midsole technology and a pigskin and mesh upper. The silhouette has maintained a following among sneaker enthusiasts who favor the 990 line's design language.

Kith and New Balance have worked together since 2015. Their partnerships have produced numerous releases across different New Balance models, including the 997, 998, and 1300. The relationship between Fieg and New Balance extends beyond single product releases. The brands have collaborated on multi-shoe collections and special packaging treatments.

No official release date has been announced by Kith, New Balance, or Fieg. The preview images suggest the project has reached an advanced stage of development. Industry observers anticipate a launch during the first quarter of 2026 based on typical production and marketing timelines for sneaker collaborations.

The estimated retail price sits at $220 USD. This pricing aligns with previous Kith x New Balance collaborative releases. The shoe will sell through Kith retail locations and the Kith website. New Balance has not indicated whether the collaboration will receive wider distribution through their own channels.

The 990v4's recent collaborative activity suggests New Balance views the model as viable for premium partnerships. The brand typically reserves collaborations for silhouettes with established appeal among sneaker buyers. The 990v4 fits this category despite being several years removed from its initial launch.

More information will emerge as the release date approaches. Official product photography, additional colorways, and confirmed launch details will provide a complete picture of the collaboration.