MIAOU TEAMS WITH ADIDAS ORIGINALS

Miaou and adidas Originals release new collection featuring Gabbriette and Devon Lee Carlson with motorsport-inspired pieces.

Fashion brand Miaou partners with adidas Originals to launch a collection combining contemporary style with vintage motorsport aesthetics, modeled by Gabbriette and Devon Lee Carlson.

Summary:

  • Miaou and adidas Originals launch collection featuring Gabbriette and Devon Lee Carlson
  • Collection includes two footwear styles: Miaou Boot and Mei Elite Miaou
  • Available November 11 through adidas and select retailers

Miaou and adidas Originals have released a new collection. The partnership brings together contemporary design with vintage motorsport aesthetics. Gabbriette and Devon Lee Carlson front the campaign.

The collection centers on two footwear styles. The Miaou Boot takes inspiration from the adidas Taekwondo silhouette. Designers reworked the shoe with mesh construction and a metallic M logo. The boot's height makes the shoe the focal point of each look.

The Mei Elite Miaou features silver satin with contrasting yellow stripes. The design balances athletic function with refined details. Both shoes anchor the collection's aesthetic direction.

Ready-to-wear pieces include jackets with dual-zip closures and black dresses. The collection features a corset-style tracksuit with matching pants and base layers. Miaou designed the pieces to balance function with form. Each garment works separately or as part of a complete outfit.

A bright yellow bag with navy details completes the offering. The accessory adds color to neutral pieces. The bag fits the collection's motorsport theme while serving practical needs.

adidas Originals and Miaou shot the campaign in Hollywood. Gabbriette, Carlson, and Miaou founder Alexa Elkaim appear in the visuals. The images reference a road trip through city lights. The campaign reflects the collection's blend of sport and style.

The collaboration marks Miaou's first partnership with adidas Originals. Founder Alexa Elkaim built Miaou on form-fitting silhouettes and contemporary sensibility. adidas Originals brings decades of sportswear expertise and archival designs. The two brands found common ground in their approach to modern dressing.

Gabbriette and Devon Lee Carlson represent different facets of current style. Gabbriette brings an edge to fashion with bold choices and music connections. Carlson built her profile through accessible styling and digital presence. Both influence how their audiences approach getting dressed.

The collection draws from motorsport history without direct replication. Designers studied racing uniforms, team colors, and track equipment. They translated these elements into wearable pieces for daily life. The references appear in color blocking, material choices, and construction details.

The Miaou Boot's tall structure changes how wearers style their outfits. The height requires consideration of hemlines and proportions. The Mei Elite Miaou offers a more traditional sneaker profile with elevated materials. Both shoes work with pieces inside and outside the collection.

The corset tracksuit exemplifies Miaou's design approach. The brand takes familiar sportswear categories and adds structure through tailoring. The result shifts tracksuits from casual to considered. Wearers get comfort with a defined silhouette.

Color drives the collection's visual impact. Yellow and silver appear throughout pieces, creating consistency across categories. Black grounds the brighter tones. Navy adds depth without competing for attention.

The collection releases November 11. Buyers will find pieces through adidas channels and select retailers. Distribution combines online access with physical shopping options. The release strategy gives different audiences ways to engage with the collection.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.