Mike Tyson, the legendary boxer, has teamed up with the streetwear brand Kith to bring one of the most iconic internet memes to life. The collaboration centers around the "Now Kith" meme, which features a young Tyson gently pressing two pigeons together, as if they are kissing, with a playful nod to his distinctive lisp.
The capsule collection includes two colorways of the Kith for Mike Tyson Vintage Tee. The t-shirts are crafted from durable 230GSM cotton jersey and feature a light wash for a classic, vintage look. Tyson himself is featured in the promotional imagery, sporting one of the collaborative tees.
The timing of the release is notable, as it comes ahead of the highly anticipated boxing match between Tyson and YouTuber-turned-boxer Jake Paul, which is set to premiere on Netflix on November 15. The Mike Tyson x Kith collaboration dropped via Kith's Monday Program on November 11.
While the initial release focuses on t-shirts, it is possible that the collaboration could expand to include additional products in the future. The "Now Kith" meme has long been a favorite among internet users, and the opportunity to bring this iconic image to life through a clothing collection is sure to pique the interest of Tyson and Kith fans alike.
Overall, the Mike Tyson x Kith collaboration represents a unique intersection of sports, popular culture, and streetwear, offering fans a chance to own a piece of Tyson's legacy and the enduring appeal of the "Now Kith" meme.