MIU MIU FALL WINTER 2026 CAMPAIGN HIGHLIGHTS

Hailey Bieber and Xiao Wen Ju model Miu Miu Fall Winter 2026 apparel in photos by Zoe Ghertner.

Share this article

Miu Miu

Summary:

Hailey Bieber and Xiao Wen Ju star in Miu Miu Fall Winter 2026 imagery.
Photographer Zoe Ghertner shot the collection against nighttime urban backdrops.
Outerwear combines with washed fabrics and revived archival footwear designs.

Miu Miu released campaign images for the Fall Winter 2026 collection under creative director Miuccia Prada. Models Hailey Bieber and Xiao Wen Ju appear together in the visual series. Photographer Zoe Ghertner photographed the images against empty industrial locations in night settings. Film director Renell Medrano directed an accompanying short motion picture. Art director Christopher Simmonds and stylist Lotta Volkova completed the creative direction team.

You see dark urban rooftops slick with rain in blue light tones. Direct flash photography gives the imagery a grainy appearance reminiscent of late 1990s print magazines. The visual project presents garments balancing personal protection and physical expression. Soft materials sit directly against skin, contrasting heavy outerwear pieces.

The clothing lineup includes stretch poplin shirts, washed double cashmere knitwear, and embroidered tulle dresses. You find linen, tweed, satin, and lingerie-inspired ribbon details across multiple items. Zip-front shearling jackets offer defense against cold weather. An opera coat fastens across the breastbone, accompanied by padded trapper hats.

Accessories form a major component of your seasonal options. Miu Miu highlights three leather bag designs: the soft Vivant, the Rendez-vous, and the structured Arcadie. Footwear selections bring back the Bubble shoe from early 2000s brand archives. Stretch leather knee-high boots and open slides offer distinct options for daily wear. Eyewear styles reference 1970s frame proportions.

The campaign frames dressing as an intentional daily decision. You observe contrasting elements of vulnerability and control through the styling choices. Physical presence replaces dramatic spectacle in every composition. The collection offers functional pieces for urban environments while retaining refined luxury standards.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.