Summary:
- Dutch retailer Patta continues its Nike partnership with Air Max 90 sneakers in Sapphire and Volt colorways
- The release includes matching apparel and accessories under the "Patta Got Love for All" campaign
- Launch scheduled for June 20 at select stores and pattaxnike.com, followed by SNKRS app release on June 23
The Amsterdam-based streetwear retailer Patta has announced its latest Nike partnership, shifting focus from the Air Max 1 to the Air Max 90 silhouette. This marks the next chapter in their ongoing "Wave" series, which began in 2021 and has become a consistent highlight for sneaker enthusiasts.
The Dutch brand revealed two distinct colorways for this release: Sapphire and Volt. Both versions feature the signature wavy panel construction that has defined previous Patta collaborations, along with co-branded details throughout the design. The Air Max 90 base provides a different canvas compared to the Air Max 1 iterations that launched the Wave series four years ago.
Patta has built the campaign around their "Patta Got Love for All" message, extending the collection beyond footwear. The release will include coordinating clothing pieces and accessories that complement the sneaker designs. This approach reflects the brand's strategy of creating complete lifestyle packages rather than standalone shoe releases.
The collection will launch on June 20 through multiple channels. Customers can purchase items via the dedicated pattaxnike.com website or visit physical Patta locations in Amsterdam, London, Milan, and Lagos. Nike's SNKRS application will offer the collection three days later on June 23, providing broader access to the release.
This collaboration represents Patta's continued relationship with Nike, following successful previous drops that have established the Wave series as a regular fixture in the sneaker calendar. The move to Air Max 90 suggests the partnership will continue exploring different Nike silhouettes while maintaining the aesthetic elements that have made their collaborations popular among collectors and casual wearers alike.