Summary:
- Director Barry Jenkins leads the Prada Fall Winter 2026 campaign.
- Cast members include Chen Haoyu, Kelvin Harrison Jr, Hunter Schafer, and Troye Sivan.
- Miuccia Prada and Raf Simons oversee creative direction alongside Ferdinando Verderi.
Prada presents the Fall Winter 2026 advertising project named Simple Stories. Co-creative directors Miuccia Prada and Raf Simons collaborated with campaign creative director Ferdinando Verderi. Filmmaker Barry Jenkins directed both video and still photography elements. The project focuses on domestic settings, quiet interactions, and private personal spaces. Silent still-life photography sits beside character portraits to question boundaries between reality and performance.
Director Barry Jenkins brings cinematic storytelling experience to this Prada campaign. Jenkins gained global recognition with his 2016 film Moonlight, winning Academy Awards for Best Picture and Best Adapted Screenplay. His 2018 feature film won an Academy Award and a Golden Globe. Jenkins also directed the Amazon limited series The Underground Railroad, earning an Emmy nomination and a Directors Guild award. In 2024, Jenkins directed Mufasa: The Lion King for Disney.
Four international talent figures star in the visual campaign. Chinese actor and vocalist Chen Haoyu joins the project following her appearance in the theatrical monologue Prima Facie and the film Home Coming. Chen won the reality show Ride the Wind in 2024 before launching her debut solo music album, A Love Letter to Oneself, in 2025. American actor Kelvin Harrison Jr. appears in the campaign alongside Chen. Harrison made his debut in 12 Years a Slave in 2013, later earning acclaim for roles in Waves, Elvis, and Chevalier. Harrison voiced a lead role in Mufasa: The Lion King and plays Jean-Michel Basquiat in the film Samo Lives.
American actor and artist Hunter Schafer also features in the campaign imagery. Schafer entered acting through her role as Jules in the 2019 HBO television series Euphoria. She expanded her film record with performances in Cuckoo, Kinds of Kindness, and Mother Mary. Her upcoming work includes the feature film Cry to Heaven and the Amazon Prime series Blade Runner 2099. Australian musician and actor Troye Sivan completes the ensemble cast. Sivan released three studio albums, including Blue Neighbourhood, Bloom, and Something to Give Each Other. His screen performances include roles in X-Men Origins: Wolverine, the film Three Months, and the HBO series The Idol.
You observe garments interacting with body movements across each photograph and film scene. The wardrobe choices function as character elements within quiet domestic backdrops. Prada continues an established tradition of crossing boundaries between cinema and fashion design. Directing physical postures rather than staged poses creates natural personal moments. Every frame offers a clear perspective on modern wardrobe culture.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.
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