PUMA AND MADHAPPY RELEASE THIRD COLLECTION

PUMA and Madhappy release their third apparel and footwear collection featuring rewritten T7 tracksuits and classic sneakers.

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Puma/Madhappy

Summary:

PUMA and Madhappy present their third collection focused on post workout wear and relaxed sportswear.
The range features updated Suede, H Street, and Speedcat Plus sneakers alongside knitted T7 apparel.
Initial pieces launch August 28 2026 on Madhappy platforms followed by a full release September 5 2026.

PUMA and Madhappy present their third collaborative capsule, centering on recovery wear, daily comfort, and relaxed athletic basics. You experience soft materials coupled with subdued shades taken directly from sandy beaches, coastal trails, and Malibu sunsets. The design choices draw directly from California natural environments, giving the garments an understated look suitable for quiet moments beyond athletic movement.

Footwear forms a major core of the release. The selection showcases the H-Street silhouette, a custom Suede variation, and an exclusive Speedcat Plus model. Madhappy integrates signature handcrafted stitching alongside discreet branding elements across these athletic footwear models. On the apparel side, the range includes a cropped knitted T7 jacket and flared pants. The design team reworked classic PUMA T7 tracksuit lines through soft fabric textures and revised proportions for daily outfits.

Dutch model Yasmin Wijnaldum appears in campaign photos shot by photographer Gillian Garcia along the Pacific Coast Highway. Background visuals highlight the Pacific Ocean while recalling nineties magazine editorial styles and roadside billboards. The picture composition maintains a simple, soft, and natural aesthetic.

Madhappy starts selling the collection and the exclusive Speedcat Plus sneaker on August 28, 2026, through Madhappy.com and Madhappy stores. The broader global release begins September 5, 2026. You will find pieces at PUMA flagship locations, PUMA.com, and selected global stockists on the second release date.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.