The A$AP Rocky PUMA Suede '94 arrives worldwide on November 12, 2026, paired with a matching No. 1 logo hoodie and T-shirt. Available via PUMA, brand retail stores and selected stockists, the release revisits 1990s skateboarding and hip-hop culture through a distressed navy edition of the low-top sneaker. To mark the launch, Rocky is hosting a 1990s-themed rave in New York City's Chelsea neighbourhood.
Serving as creative director at PUMA for more than three years, A$AP Rocky has overseen multiple archival footwear and apparel drops for the Herzogenaurach-based company, including September's AC Milan and Manchester City football shirts. For this Autumn/Winter 2026 delivery, he turned to the visual codes of late-1980s and 1990s skate fashion. Rocky directed the accompanying campaign himself, working with photographer Spyder on location in Berlin to document the shoe within youth culture worldwide.
Design details of the A$AP Rocky PUMA Suede '94
The updated PUMA Suede '94 features a distressed navy suede upper treated with a washed finish across the body to create a worn-in appearance. According to the brand, the sneaker incorporates a raw-edge padded tongue, a gum rubber outsole, custom branding and a gold PUMA lace keeper. "This iteration of the Suede is my favorite, an homage to an OG Suede colorway, but adding gold details on the lace keeper and a gum rubber sole to give it my signature touch", said A$AP Rocky, creative director at PUMA. "I chose to carry the washed effect throughout to give them a slightly worn-in feel, as if you've really broken them in", said Rocky.
Alongside the footwear, the capsule introduces two archival apparel pieces designed to match the sneaker's 1990s references. A$AP Rocky selected the PUMA No. 1 logo T-shirt and hoodie, silhouettes frequently worn by celebrities during that decade. Both garments use era-specific fits, fabrics and graphic treatments to complete the collection.
History of the PUMA Suede silhouette
The release builds on nearly six decades of footwear history dating back to 1968, when PUMA introduced its first lifestyle model, the Crack, for the Mexico City Olympic Games. Track and field athlete Tommie Smith famously raised the shoe on the Olympic podium that year. In 1973, basketball player Walt Frazier modified the design for the court, resulting in the PUMA Clyde. Following Frazier's tenure, the model took on the Suede name in reference to its upper material and gained traction among New York City B-boys, hip-hop crews and skateboarders. When the shoe launched in the United Kingdom during the 1980s, it was renamed the States to reflect its popularity overseas.
Where to buy the A$AP Rocky PUMA Suede '94
The A$AP Rocky PUMA Suede '94 and its accompanying apparel release globally on November 12, 2026. You can find the collection online, at PUMA retail stores and at selected stockists.
Release date: November 12, 2026
Colorway: "Distressed Navy"
Where to buy: PUMA.com, PUMA retail stores and selected stockists
Eric Grischott
Fashion Editor
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.
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