[Fashion]

SOUTH LONDON'S FINEST: UMBRO TEAMS UP WITH BOILER ROOM AGAIN

Umbro and Boiler Room reunite for a third collaboration featuring South London artists in a Simon Wheatley-shot campaign showcasing new grey and black designs.

image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley
image of Umbro's third collaboration with Boiler Room, featuring a clothing collection modeled by UK artists from South London. The collection includes grey tracksuits with black accents, co-branded t-shirts, football jerseys, and hoodies. All items photographed by Simon Wheatley in Lewisham and will be available from both brands on May 15.
Simon Wheatley

UK sportswear label Umbro has launched its third collaboration with music platform Boiler Room, featuring prominent South London artists in a locally-focused campaign.

Photographed by renowned grime documentarian Simon Wheatley, the collection showcases Lewisham talents Novelist, Merky ACE, Renz, Kruz Leone, Chamber45, and MStackz modeling the new designs throughout their home territory.

This latest partnership continues Umbro's recent collaborative streak, following previous projects with atmos and Rainbow Disco Club. The new range centers around a light grey tracksuit with black details, appropriate for Britain's often overcast spring weather.

The collection includes co-branded t-shirts, football jerseys, and distressed hoodies in neutral colors. A black long-sleeve football shirt will be sold exclusively through Boiler Room's channels.

Both Umbro and Boiler Room will release the collection on May 15. This marks their third joint venture, building upon previous successful releases that similarly featured tracksuit-focused designs.

The photoshoot's South London setting establishes authentic connections to the featured artists' backgrounds, with Wheatley's distinctive photographic style capturing the neighborhood's character throughout the campaign imagery.

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Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.