Summary
- UMBRO partners with graniph to create football apparel featuring Beautiful Shadow and Ikaku characters
- Collection spans game shirts, jackets, accessories, and collectible plush toys
- Launch celebrates UMBRO's centennial milestone as Manchester football brand
The Manchester football brand UMBRO has partnered with Japanese design company graniph for a character-driven apparel collection. The collaboration combines UMBRO's double diamond logo with graniph's original characters Beautiful Shadow and Ikaku.
Products range from performance wear to casual accessories. Game shirts feature the character designs alongside traditional UMBRO branding. Nylon track jackets display bold character graphics on classic silhouettes. The apparel line includes matching pants designed for both athletic use and street wear.
Beyond clothing, the collection extends to practical items. Bags incorporate the collaboration's visual elements. Socks feature character motifs. Wallets blend function with the partnership's aesthetic.
Collectors will find plush toys representing Beautiful Shadow and Ikaku. These soft goods wear miniature versions of the collaboration's apparel designs. Matching charms offer portable versions of the characters.
The partnership marks significant timing for UMBRO. The brand celebrated its 100th anniversary in 2024. Founded in Wilmslow near Manchester, UMBRO built its reputation through football kit manufacturing.
graniph brings expertise in character-based fashion design. The Tokyo-based company specializes in graphic apparel featuring original and licensed characters.
The complete collection launches exclusively through graniph's online store. Pricing varies across product categories. International shipping options extend availability beyond Japan's domestic market.
Both brands position this collaboration as bridging sports heritage with contemporary character design. The collection targets consumers seeking athletic-inspired fashion with distinctive graphic elements.
Share this article
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.