YZY's new head of design Gosha Rubchinskiy released his second collection for the brand, featuring nine monochromatic pieces that blend streetwear with newspaper-inspired typography. The collection follows his March debut "Gosha" line and maintains the $20 price point across all items.
The Russian designer, who joined YZY in early 2023 amid mixed industry reactions, incorporated Cyrillic text elements referencing The New York Herald Tribune newspaper. This design choice echoes Jean-Luc Godard's 1960 film Breathless, where the newspaper's imagery played a central role.
The collection consists of fitted t-shirts, cropped hoodies, sweatpants, shorts, and socks in white, grey, and black. Before his YZY appointment, Rubchinskiy worked with Ye on the album artwork for Vultures, a collaboration with Ty Dolla $ign.
Available exclusively through YZY's online store, the collection continues the brand's strategy of accessible pricing while expanding its design language through Rubchinskiy's Russian-American fusion aesthetic.