Summary:
- Alpha Industries partners with electronic music artist Peggy Gou on a capsule collection that merges military design with club culture
- The line includes two bomber jacket styles: the new COCOON BOMBER and the CWU-45 BOMBER, both offered in black and greyblue colorways
- A MINI WRAP SKIRT and padded cosmetic bag complete the collection, designed for movement between daytime activities and nighttime events
Alpha Industries has released a capsule collection with electronic music artist Peggy Gou. The collaboration brings together the brand's military heritage with the demands of modern nightlife. The pieces address the need for clothing that works across different settings and times of day.
The collection centers on two bomber jacket designs. The COCOON BOMBER JACKET marks a new style for Alpha Industries. The jacket features a voluminous, structured cut in black with greyblue cord piping as a contrast detail. This represents the brand's first attempt at this particular silhouette.
The second jacket style is the CWU-45 BOMBER JACKET. Alpha Industries built this piece as a loose-fit version of the classic aviator jacket. The design appears in greyblue and includes the brand's signature quilting. Magnetic closures replace traditional zippers for ease of use.
Gou explained her approach to the collection's design. "I wanted to capture the feeling of being one person during the day and another at night, that shift in mood and confidence we all feel" she said. The collection reflects this concept through its construction. "That's why we created two looks that reflect both sides of that story."
The MINI WRAP SKIRT serves as the collection's connecting piece. The skirt comes in both greyblue and black options. Gou positioned the skirt as the link between day and night wear. "The skirt became the link between them, versatile, playful, and something you wear anywhere, from a festival to dinner", she noted. The wrap design allows wearers to adjust the fit and style according to their needs.
The collection also includes a COSMETIC BAG PADDED. This utility piece provides storage space while maintaining the collection's aesthetic. The padding protects contents during transport.
Alpha Industries built its reputation on military-inspired outerwear. The brand has supplied flight jackets to the U.S. military since the 1950s. This collaboration marks a shift toward fashion-focused designs while maintaining the construction quality associated with military gear.
Gou has built her career as a DJ and producer in the electronic music scene. She has performed at major festivals and clubs worldwide. Her fashion line, Peggy Goods, reflects her personal style and approach to design. This collaboration with Alpha Industries extends her presence in the fashion space.
The collection addresses a specific wardrobe challenge. Many people need clothing that transitions between professional or casual daytime activities and social nighttime events. The pieces in this collection aim to solve that problem through their design and construction.
Each piece in the collection uses materials and construction methods typical of Alpha Industries. The bomber jackets feature the brand's standard nylon outer shell and polyester lining. The quilting on the CWU-45 provides insulation while maintaining a slim profile. The wrap skirt uses a similar nylon material for consistency across the collection.
The color palette remains minimal. Black and greyblue appear across all pieces. This allows for mixing and matching within the collection. The contrast piping on the COCOON BOMBER adds visual interest without introducing additional colors.
You will find the complete Alpha Industries x Peggy Gou capsule collection through multiple retail channels. The pieces are available through the Alpha Industries webstore and Peggy Goods online. Select Alpha Industries stores worldwide also stock the collection. The brand has not announced production numbers or a specific end date for availability.
The collaboration represents a meeting point between military design heritage and contemporary club culture. The pieces aim to serve wearers who move between different environments and need clothing that adapts accordingly.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.