Summary:
- Giorgio Armani partners with Juventus to design formal wear for players during official events from 2025-2027
- The collection features navy blue suits, technical fabrics, and versatile pieces for different occasions
- Players will wear these designs for all official appearances including Champions League matches
Juventus announces Giorgio Armani as the club's official formal wear partner for the next two seasons. The Italian fashion house will design the complete off-field wardrobe for the men's first team from 2025/26 through 2026/27.
The partnership covers all official occasions when players appear outside competitive matches. This includes domestic league events and Champions League appearances. Armani will create a dedicated collection exclusively for the Turin-based club.
The designer focuses on balancing tailored sophistication with modern comfort. The collection centers around Armani's signature midnight blue color palette. Fluid silhouettes define the aesthetic approach.
Premium materials feature throughout the range. The wardrobe includes suits with shirt-collar overshirts made from crepe fabric. For colder months, Armani incorporates water-repellent cashmere pieces. Soft trousers complement the formal jackets.
Base layers consist of lightweight wool turtlenecks, polo shirts, and t-shirts. These pieces provide versatility across different official settings.
European competition appearances require a different approach. Completely deconstructed jackets pair with soft-line trousers for these events. Viscose polo shirts and t-shirts complete these looks.
Special occasions demand the most formal option. A midnight blue suit serves for high-profile appearances and official ceremonies. White shirts and jacquard logo ties accompany this formal ensemble.
Technical fabric overcoats provide weather protection while maintaining the refined aesthetic. Coordinated accessories complete each outfit combination.
The partnership reflects both brands' emphasis on Italian excellence. Armani's design philosophy aligns with Juventus' position as one of Europe's premier football clubs.
Players will debut the new wardrobe during the 2025/26 season. The collection addresses various scenarios from travel days to press conferences and award ceremonies.
Each piece reflects Armani's commitment to craftsmanship while meeting the practical needs of professional athletes. The designs consider comfort during long travel days and formal presentations.
The collaboration extends beyond simple clothing provision. Armani creates a complete style identity for the team's public appearances. This comprehensive approach ensures consistency across all official events.
Both organizations view this partnership as reinforcing their shared values of excellence and Italian heritage. The two-season agreement provides continuity for the team's formal presentation style.
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Soufiene El Boub
was born and raised in France, where he also pursued his education. With a lifelong passion for sports and storytelling, Soufiene has become a sports editor, known for his insightful analysis writing. His unique perspective, shaped by his French upbringing, adds a distinctive flair to his work in the world of sports journalism.