NFL TEAMS GET SOCCER-STYLE JERSEY MAKEOVER

Summary

• Fanatics and the NFL created soccer-inspired jerseys for all 32 teams
• The collection launches first at Fanatics Fest NYC from June 20-22
• International design teams from three continents worked on the project

A new collaboration between the NFL and Fanatics transforms American football teams into soccer-style uniforms. The "Football x Football" collection takes each of the league's 32 franchises and applies traditional soccer jersey aesthetics to create fan apparel that bridges two different sporting worlds.

The timing reflects soccer's growing presence in American sports culture. Design teams from Europe, South America, and the United States worked together to develop the collection, ensuring each jersey captures both the soccer tradition and the specific characteristics of individual NFL clubs.

Fanatics Fest NYC will host the collection's first public release. The three-day event runs June 20-22 at the Javits Center, with the jerseys available for purchase starting Friday in the festival's Merchandise Village. This marks the exclusive launch window before wider distribution.

Each team's jersey incorporates custom details that connect to the franchise's background and visual identity. The design process involved creating authentic representations that honor soccer's jersey traditions while maintaining the distinctive elements that NFL fans recognize from their teams.

The collection addresses the NFL's expanding international audience. Fanatics plans limited releases at NFL Shops worldwide following the New York debut, indicating the league's continued focus on global markets where soccer remains the dominant sport.

The collaboration represents a practical approach to cross-cultural sports marketing. By adopting soccer's most recognizable uniform format, the NFL creates merchandise that appeals to international consumers while offering American fans a different way to display team loyalty.

Production details show the extensive customization involved in the project. Rather than applying a standard template across all teams, designers created individual concepts for each franchise, resulting in 32 distinct interpretations of how NFL teams might appear in soccer format.