Summary:
- Carhartt WIP returns to LOST Music Festival for a second collaboration with Turin sound collective USV.
- USV built an expanded wall of sound featuring twenty-two speaker cabinets for the festival grounds.
- The event occurs from July 3 to July 5 at the Labirinto della Masone in Fontanellato.
Carhartt Work In Progress returns to the LOST Music Festival for a second consecutive year. The clothing brand collaborates with USV, a sound system collective based in Turin. This joint project carries the name Inner Pressure. The public will experience this sound installation at the Labirinto della Masone in Fontanellato from July 3 to July 5. The location features a massive seven-hectare bamboo labyrinth.
Inner Pressure expands on the production from the previous year at Bamboo Stage 1. During the earlier event, the Piedmont collective supplied a custom sound system. For the 2026 edition, USV assembled a larger, purpose-built wall of sound. This audio setup includes eight bass speakers, eight subwoofers, and six mid-top cabinets. The builders handcrafted and tuned every component to ensure deep coverage across the entire festival site. The signature Carhartt WIP C logo decorates the grilles of these speakers.
Edwin Faeh founded Carhartt WIP in 1994. The brand alters core designs from the original American workwear manufacturer Carhartt to form unique collections. Consumers frequently connect the famous yellow C emblem with late 1990s hip hop music videos and skateboarding culture rather than industrial factories or manual labor. This cultural association defines the modern identity of Carhartt WIP. The apparel company consistently interacts with various global creative scenes. These areas include the interconnected electronic music communities of Detroit and Berlin. The brand also maintains strong ties to skateboarding groups in cities like Paris, New York, and Seoul, alongside interactions with contemporary art movements.
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