EASTPAK PARTNERS WITH NEDERLANDS DANS THEATER

Eastpak

Summary:

• Eastpak collaborates with Nederlands Dans Theater for the Resist'r collection campaign.
• Dancers Paloma Lassère, Nicole Ishimaru, and Ricardo Hartley feature in the project.
• The campaign focuses on travel, movement, and life on tour for contemporary dancers.

Eastpak announced a new partnership with the Hague-based contemporary dance company Nederlands Dans Theater. This project focuses on the Resist'r luggage collection. The campaign documents the lives of three professional dancers from the NDT-1 company. Paloma Lassère, Nicole Ishimaru, and Ricardo Hartley represent the collective experience of artists on tour. The visual presentation avoids performance footage. Instead, the film shows the daily realities, routines, and personal reflections of the dancers during travel.

Each dancer provides a distinct perspective on their relationship with movement and discipline. Nicole Ishimaru describes dance as a process of self-discovery. Ishimaru explains how dance exposed her personal identity rather than shaping her life. Paloma Lassère discusses the strict discipline and personal transformation required in this profession. Lassère notes how dance taught her responsibility and perseverance. Ricardo Hartley explains how the art form pushed personal boundaries and forced reflection on unforeseen possibilities. These individual narratives merge into a shared depiction of the collective structure within Nederlands Dans Theater. The company balances individual expression with group choreography.

Travel forms a constant element in the life of a professional contemporary dancer. Luggage serves as a continuous companion across different stages and cities. The campaign positions the suitcase as an extension of the self rather than a functional object. Luggage accumulates physical and emotional traces of places, routines, departures, and returns. The project film connects these individual journeys through a single continuous voice. This stylistic choice mirrors the interconnected nature of touring life and collective performance.