Summary:
- Emily Ratajkowski features in Gucci's latest campaign showcasing the Monogram GG pattern across various bag designs in Cannes
- Photographer Daniel Arnold captured the model in urban and coastal settings, highlighting the brand's heritage luggage motifs
- The campaign emphasizes new pieces including the Giglio model, updated Ophidia series, and the Mini GG available for pre-order
The Monogram GG represents more than decorative detail within Gucci's design vocabulary. This pattern connects directly to Guccio Gucci's original luggage creations, functioning as a visual signature that adapts across different eras while maintaining its core identity.
Daniel Arnold's photography frames Emily Ratajkowski against the shifting light of Cannes, moving between the city's busy corners and the tranquil waterfront as evening approaches. The images balance movement with stillness, capturing moments where the model navigates both crowded streets and peaceful beach settings.
Throughout these varied scenes, the monogram pattern remains the consistent element. Ratajkowski carries multiple interpretations of bags featuring this motif, from contemporary designs to travel-inspired silhouettes that reference the Gucci Savoy line's archival pieces, which trace back to the house's founding principles.
The campaign centers on several key pieces, particularly the Giglio model that made its debut during the Cruise 2026 show in Florence. A new chapter of the Ophidia series draws inspiration from late 1970s aesthetics, while the Mini GG becomes available through pre-order both online and in boutiques.
The monogram integrates naturally into everyday contexts within Arnold's visual narrative. Rather than dominating the frame, the pattern weaves itself into ordinary moments, appearing as both subtle presence and recognizable signature across the different bag styles.
From the golden hour light along Cannes' seafront to the shadowed passages of the city's streets, the campaign presents the GG motif as a constant companion that moves seamlessly between different environments and occasions. Each bag carries the heritage of Gucci's luggage tradition while adapting to contemporary needs and aesthetics.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.