Luxury eyewear brand Gentle Monster is releasing its 2025 Jewelry Collection, featuring both sunglasses and optical frames adorned with crystal and metallic elements.
Japanese actress Sena Nakajima fronts the collection's campaign, wearing the Bijou De 02 and Briolette 02 frames. The campaign includes a short film set to DJ Yaeji's "Raingurl", where Nakajima encounters a mirror version of herself on a rooftop before entering an alternate dimension.
The collection features oval and square frames in metal and translucent acetate materials. Crystal embellishments and jeweled details appear throughout the designs, particularly on the temple pieces. This release follows the brand's previous Jentle Salon collaboration with Jennie.
To support the launch, Gentle Monster is creating pop-up installations in seven cities, including Seoul and New York City. These spaces will incorporate design elements from the collection.
The Jewelry Collection will be available online starting January 9 and in Gentle Monster stores from January 10, 2025.