Louis Vuitton has transformed its SoHo boutique into an immersive retail space celebrating its reunion with Japanese artist Takashi Murakami. The New York location joins six other global cities hosting dedicated spaces for the collection.
The multi-level pop-up at 104 Prince Street showcases both heritage pieces and new designs. The lower level features a cinema screening Murakami's Superflat films from the early 2000s, while a lime-green gallery displays pieces from their first partnerships - including the 2003 Eye Love Monogram, black and white Monogram Multicolore from 2003/2005, and the 2005 Monogram Cerise collection.
Chapter One of the new collection introduces fresh interpretations of classic motifs, featuring updated Monogram Multicolore patterns alongside Superflat Panda and Superflat Garden designs. Shoppers receive tokens redeemable at a nearby vending machine for exclusive merchandise like trading cards and portable games.
The space includes practical amenities: a care station offers canvas cleaning and restoration services, while a café serves specialty drinks in custom-designed cups to customers through January 12. The café menu features cinnamon cappuccinos, rooibos lattes, and vegan hot chocolate options.
This U.S.-exclusive dedicated space is part of a broader global launch spanning London, Milan, Seoul, Shanghai, Singapore, and Tokyo. The exterior and interior feature Murakami's signature flower motifs and reimagined Monogram patterns throughout the modular design.
Location: 104 Prince Street, New York, NY 10012