Tommy Hilfiger has released the Winter 2026 campaign for Tommy Jeans, with Romeo Beckham and Yasmin Wijnaldum on a road trip. It is the second campaign for the pair, who continue the story they started in Fall 2026, and the Romeo Beckham Tommy Jeans collection is available through the season on tommy.com, in Tommy Hilfiger stores worldwide and through selected wholesale partners.
Both walked the Tommy Hilfiger show at New York Fashion Week, held at the Plaza Hotel on 10 September, where the Spring 2027 collection presented a new take on modern preppy style. Beckham closed that show, and the Winter 2026 campaign keeps him at the centre of the brand's younger take on prep, with worn-in denim and relaxed winter outerwear.
"A road trip is all about that sense of freedom", said Romeo Beckham. "There's nothing better than hitting the road with good music and good company. This collection reflects elements of my style: western-style plaid, washed denim and a classic white T-shirt. Everything feels simple and relaxed, just the way I like it."
Tommy Hilfiger, the brand that started in New York City in 1985 and belongs to PVH Corp., framed the campaign around American road culture. "Romeo puts his own spin on a great American tradition, bringing his personality and style to this campaign", said Tommy Hilfiger. "Our Winter 2026 collection embraces the spirit of the road. There is nothing more American than classic denim, rich plaid prints and preppy outerwear."
What is in the Tommy Jeans Winter 2026 collection
The classic jeans come back in washed finishes cut for everyday comfort. Colourful knit sweaters and brushed teddy fabrics are meant for colder evenings. The outerwear leans on utility pieces: oversized workwear shirts, padded layers and denim jackets. Graphic print T-shirts sit alongside them for everyday looks.
The collection also uses Americana codes that run through the season, with plaid shirts, quilted pieces and biker boots. On the road in these pieces, the pair is meant to carry the optimism and irreverence the brand associates with Tommy Jeans.
Tommy Jeans is the denim line of Tommy Hilfiger, whose recent projects include a light blue capsule with Hiroshi Fujiwara's studio FRGMT, inspired by the brand's 1990s styles. Earlier collaborations include Patta, Aries and CLOT, and the brand is also an Official Global Partner of Liverpool FC.
Where to buy the Tommy Jeans Winter 2026 collection
The collection is on sale through the season. You can find it on tommy.com, in Tommy Hilfiger stores worldwide and through selected wholesale partners.
Where to buy: tommy.com, Tommy Hilfiger stores worldwide, selected wholesale partners
Eric Grischott
Fashion Editor
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.
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