New York's le PÈRE has partnered with Italian football giant Juventus to release a limited collection merging contemporary streetwear with classic sports design. The centerpiece is a custom version of Juventus's 2024-25 home jersey by adidas.
The jersey maintains the club's traditional black and white stripes while incorporating new design elements. A notable addition is the number 90 on the back – a dual reference to football's 90-minute game duration and le PÈRE's Manhattan store location at 90 Orchard Street. The collection also features a cap and scarf.
le PÈRE Brand Director Abhi Janamanchi explained the collaboration's origins: "Our love of football and Italy made Juventus our number one choice. They are steeped in style – it's part of their DNA. Their signature black and white stripes work perfectly with le PÈRE's colorful personality".
Juventus Brand Manager Gianmarco Pino discussed the timing of the release during New York Fashion Week 2025: "This partnership helps us connect with our global audience. By combining our heritage with current fashion, we're creating something that matters both on and off the field".
The collection is now available through le PÈRE's online store.