Summary
- New Balance and Foot Locker launch the ABZORB 2000 with a global campaign featuring Endrick to highlight the connection between football and street culture.
- The sneaker revives 2000s running aesthetics by integrating functional ABZORB cushioning into a design updated for daily urban use.
- You secure these exclusive colorways online or at Foot Locker locations starting February 16 for a price of 200 euros.
New Balance and Foot Locker redefine global sneaker trends through a fresh campaign placing Brazilian football star Endrick front and center. You find the visuals anchored on a street corner in Madrid where the campaign captures the raw energy of local community gatherings. The imagery emphasizes the cultural weight of the sneaker and blends urban style with a progressive design uniting technology and aesthetics.
Endrick stands as a leader for a new generation of athletes and brings an authentic energy matching the bold spirit of New Balance. He etched his name in history as the youngest player to debut and score for Palmeiras and remains a central figure in Brazilian football at only 19 years old.
The ABZORB 2000 model pulls inspiration from technical running shoes of the 2000s while transforming functional cushioning into a modern style statement. This silhouette relies on ABZORB technology introduced in 1993 to revolutionize performance footwear. You secure these exclusive Neptune Grey/Blue Oyster and Timberwolf/Double Bubble colorways starting today. Foot Locker stocks the model online and in stores for 200 euros.