Summary:
- On releases Year of the Horse collection on January 8 with three sneaker models priced between $170-$190
- Collection features Cloudmonster Void, Cloudsurfer Max, and Cloud 6 with zodiac-themed colorways and gold horse motif insoles
- Apparel line includes running gear, accessories with designs reflecting horse zodiac energy
On drops its Year of the Horse collection on January 8, bringing zodiac traditions to three of its main sneaker models. The Swiss brand prices the collection between $170 and $190, with each pair available through its direct channels.
The collection centers on a "Celebrating at your own pace" theme. On applies this concept across the Cloudmonster Void, Cloudsurfer Max, and Cloud 6. Each model incorporates Chinese zodiac elements into the brand's performance footwear designs.
The Cloudmonster Void takes the lead position at $180. The model features a white mesh upper with a red On logo. The design sits on the model's hollow sole unit, finished in gold. On chose red and gold to represent traditional luck symbols for the new year. Each pair includes a gold horse zodiac print on the insole.
The Cloudsurfer Max reverses the color approach at $190. This model starts with a gold upper base and adds red accent details. The sidewall design references a galloping horse's movement. On built the visual elements to connect with the zodiac animal's strength.
The Cloud 6 completes the footwear offerings at $170. This version uses a brown colorway inspired by horse mane movement. A gold logo provides the primary accent point. The neutral tones create a different look compared to the other two models while maintaining zodiac connections.
On extends the collection beyond footwear. The brand adds performance running pieces, headwear options including caps and beanies, waist bags, and socks. The apparel uses flowing line work and minimal motifs. These design elements aim to capture the horse's natural movement and energy.
The collection launches globally through On's website and stores. The brand times the release to align with lunar new year celebrations. This marks On's approach to combining Swiss engineering with cultural design references.
Each footwear model maintains On's core technologies. The Cloudmonster Void keeps its signature sole construction. The Cloudsurfer Max retains its cushioning system. The Cloud 6 preserves its everyday wear functionality. On applies the zodiac theme as a visual layer over existing performance features.
The zodiac horse represents energy, speed, and endurance in Chinese tradition. On connects these traits to running and athletic movement. The brand positions the collection for runners who identify with these characteristics or want to mark the lunar new year.
On produces the collection in limited quantities. The brand has not specified exact production numbers. Previous special releases from On have sold through primary inventory within weeks of launch.
The color choices follow zodiac color symbolism. Red signifies joy and fortune. Gold represents wealth and prosperity. Brown connects to earth elements and stability. On distributes these colors differently across the three models to offer variety while maintaining thematic consistency.
The collection represents On's second major zodiac-themed release. The brand first explored lunar new year designs in 2024. This year's collection expands the concept across more models and adds apparel components.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.