PAULIN DUNE SOFA SHAPES FRED AGAIN MEXICO RETREAT

Paulin, Paulin, Paulin

Summary:

• Benjamin Paulin installed the modular Dune seating system at Lago Lago studio in Mexico.
• British producer Fred again and Mexican trio Latin Mafia recorded music around the seating modules.
• French design house Paulin Paulin Paulin produces limited editions of the 1970 Pierre Paulin design.

You observe contemporary design colliding with electronic music inside a studio space at Lago Lago, Mexico. French design outfit Paulin Paulin Paulin placed the signature Dune seating system inside the studio where British producer Fred again and Mexican trio Latin Mafia gathered. Benjamin Paulin travelled to Mexico to arrange the modular elements personally, creating an open spatial arrangement for the artists during their long writing sessions.

The collaborative project produced a mixtape titled 9 months and 50 hours, named after the total time spent working in the facility. Online video cameras broadcasted the recording process on YouTube, showing the red modular seating blocks continuously in the background. The visual presence of the furniture became a central aesthetic element of the final music release.

French furniture designer Pierre Paulin originally conceived the Dune in 1970 as a flexible seating concept. His original vision rejected rigid armchairs and standard sofas, favoring floor level foam modules arranged in customizable formations. Users shift these geometric elements to facilitate conversation, rest, or direct collaboration. The manufacturer never produced the Dune commercially during the life of Pierre Paulin. Today, family run company Paulin Paulin Paulin produces the system in limited archival runs. Purchasing an original modular setup requires significant financial investment, with base configurations priced around €20,000.

The studio integration displays a clear connection between iconic twentieth century design and present day sound creation. You see how physical space shapes artistic production within studio spaces. The low profile foam structures enable musicians to sit, stretch, or lean back while writing lyrics, editing audio tracks, and running recording gear.

Recording artists often spend long consecutive days inside creative facilities. Studio visitors and collaborating writers shared the seating modules throughout the recording phase in Mexico. Benjamin Paulin managed the transport of every foam component from Europe to Central America to ensure exact arrangement. Providing adaptive seating changes how people share ideas and operate during production periods.

By placing archival furniture inside active workspaces, Paulin Paulin Paulin positions historical design objects directly into modern youth culture. You follow this interaction through published video streams, where mid century interior design functions as functional studio equipment and visual backdrop.