PRADA LINEA ROSSA AND RED BULL PUSH SNOWBOARDING BOUNDARIES

Olympic champion Pierre Vaultier performs precision snowboarding on a frozen lake in the French Alps, wearing Prada Linea Rossa's technical gear. A Red Bull x Prada challenge.

Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa
Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa
Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa
Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa

Olympic champion Pierre Vaultier has completed a technical snowboarding challenge on a partially frozen lake in the French Alps, wearing Prada Linea Rossa performance wear. The two-time gold medalist navigated a custom-built course at Serre-Chevalier, riding on a 50-centimeter-wide track above the ice.

The project extends the ongoing partnership between Prada Linea Rossa and Red Bull, which focuses on supporting athletes through specialized sporting initiatives. Vaultier's performance tested the limits of snowboard control and precision in an unusual environment.

For the challenge, Prada developed technical garments using their proprietary Extreme-Tex fabric in two weights. The clothing features heat-sealed seams instead of traditional stitching, while a graphene membrane provides antibacterial and antistatic properties alongside temperature regulation. The design aims to balance freedom of movement with protection in extreme conditions.

Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa

Vaultier, who won Olympic gold medals in snowboard cross at Sochi 2014 and Pyeongchang 2018, is known for his technical expertise in high-speed snowboarding. The lake challenge required him to maintain perfect balance while maneuvering on the narrow course, combining his competitive experience with a new form of precision riding.

The location choice of Serre-Chevalier adds historical context to the project - the resort has been central to French skiing since the 1940s and hosted multiple international competitions. The frozen lake setting created specific technical challenges, requiring careful course construction and timing to ensure safe conditions.

This collaboration continues both brands' focus on combining athletic performance with technical innovation in sportswear. The project documentation will be featured across both companies' media channels.

Snowboarder Pierre Vaultier riding on a narrow 50-centimeter track over a partially frozen lake in Serre-Chevalier. He wears black and red Prada Linea Rossa technical gear against a backdrop of snow-covered French Alps.
Prada Linea Rossa

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