Rapper Ye has launched a new merchandise collection to accompany his forthcoming album "Bully", revealing a strategic marketing approach that integrates album promotion with fashion.
The collection, showcased during the 2025 Grammy Awards, features a range of apparel that draws inspiration from the album's visual aesthetic. Photographer Daidō Moriyama's black and white imagery serves as the primary design element, transformed into wearable merchandise.
Merchandise Details:
- Long-sleeve t-shirts in black and white featuring the album cover
- Short-sleeve t-shirts with "BULLY" printed in gothic font
- New additions include a grey t-shirt, hoodie, and sweatpants
- Collaboration with designer Gosh Rubchinskiy
- Pricing set at $20 USD per item
Album Pre-order Options:
- Vinyl record available for purchase
- Compact disc (CD) pre-order options
- No confirmed release date announced
The merchandise and album pre-orders are exclusively available through a dedicated website for the 'Bully' project. This release follows Ye's recent Instagram post revealing the album's official cover art, building anticipation for the upcoming musical project.
The collection represents a continuation of Ye's approach to blending music, fashion, and visual art, offering fans a multifaceted engagement with his creative work.
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