Summary:
- Demna's first Gucci collection will debut in September 2025, not March 2026 as previously expected
- The show is scheduled as the closing event of Milan Fashion Week's first day on September 23
- Multiple new creative directors will debut collections during the same season
The fashion industry will see Demna's first collection for Gucci several months earlier than anticipated. The Georgian designer's debut show is now set for September 23, 2025, during Milan Fashion Week.
Initial reports suggested Demna wanted to delay his first presentation until March 2026. Industry sources indicated he requested additional time to develop his creative vision for the Italian luxury house. These reports appear to have been premature.
Camera Nazionale della Moda Italiana released their provisional calendar, placing Gucci as the closing show of the first day. The timing positions Demna's debut alongside other major creative director changes happening this season.
Louis Trotter will present his first collection for Bottega Veneta during the same period. Simone Bellotti will also debut his vision for Jil Sander. The September schedule creates a concentrated showcase of new creative leadership across multiple luxury brands.
Demna took over the creative director role at Gucci following the departure of his predecessor. The appointment marked a significant shift for the Florentine fashion house, bringing in a designer known for his work at Balenciaga.
The September timeline gives Demna approximately eight months to develop his inaugural collection. This period includes design development, production, and preparation for the runway presentation.
Milan Fashion Week typically draws international buyers, press, and industry professionals. The concentrated debuts of multiple creative directors will likely increase attention on the September calendar.
Camera Nazionale della Moda Italiana confirmed the scheduling in their official statement. The organization highlighted the significance of multiple creative director debuts happening within the same season.
The fashion calendar change reflects the industry's current pace and market demands. Brands increasingly face pressure to maintain momentum and market presence through consistent collection releases.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.