Summary:
- Dior and A24 formed a two-year partnership centering on New York's Cherry Lane Theatre.
- The collaboration spans fashion, cinema, and live performance.
- A launch campaign features five actors portraying Dior creative director Jonathan Anderson.
Dior and A24 agreed to a two-year partnership, and you will not find a standard clothing collection here. The agreement makes the French fashion house the premier partner of the Cherry Lane Theatre in New York. A24 purchased the historic 166-seat West Village venue in 2023 for $10 million (€9 million), securing the oldest Off-Broadway theater in the city. The new collaboration bridges fashion, cinema, and theater programming, providing a physical space for creative experiments.
The partnership targets an audience engaging with culture across multiple disciplines. The initiative funds live events, film screenings, and theatrical productions while supporting student access to the venue. The first production under the new deal is Both Ends, a one-night performance led by Justin Vivian Bond. Dior creative director Jonathan Anderson designed the costumes for the show, stepping outside traditional runway formats.
A social media campaign introduces the collaboration, shot by director Aidan Zamiri. The launch film features Sabrina Carpenter, Camille Cottin, Josh O'Connor, Drew Starkey, and Sophie Wilde. The five actors portray different versions of Anderson, wearing custom pieces.
The agreement reflects Anderson's clear direction at the LVMH brand, showing consistent attention to the broader cultural ecosystem surrounding the fashion industry. The origin of the Dior and A24 deal traces back to film production. Anderson met A24 UK executive Rose Garnett while working on Luca Guadagnino's 2024 film Queer. Anderson designed the costumes for the movie, starring Drew Starkey, who now appears in the new Cherry Lane campaign.
The collaboration gives Dior a sustained physical presence in New York. The financial commitment provides A24 with resources to maintain independent programming. The two companies rely on their existing rosters of talent to drive the initiative forward, building a continuous dialogue between their respective industries.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.
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