South Korean eyewear brand Gentle Monster has been selected as Google's inaugural partner for a new AI-powered smart glasses initiative utilizing Android XR technology. The collaboration, unveiled at Google's I/O 2025 developer conference, aims to merge advanced extended reality capabilities with fashion-forward design.
Gentle Monster, known for its trendsetting products and distinctive aesthetic, will work with Google to develop wearable technology that integrates comfortably into daily life while maintaining the brand's signature style elements.
"We chose Gentle Monster specifically for their sophisticated approach to design", explained Shahram Izadi, Google XR's General Manager and Vice President. The partnership represents a crucial step in making extended reality technology more accessible and natural to use.
By joining forces with the South Korean fashion brand, Google gains access to a diverse, style-conscious audience while creating a fresh identity for its smart eyewear products. The collaboration connects technological innovation with upscale fashion sensibilities.
The companies have not yet announced when consumers can expect to see the first products from this partnership reach the market.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.