JIL SANDER FW26 CAMPAIGN REVIEW

Jil Sander

Summary:

• Simone Bellotti directs the new Jil Sander Fall Winter 2026 campaign on a private airport runway.
• Photographer Moni Haworth captures models Edie Campbell and Daisuke Ueda amid foil and latex props.
• The collection strips away superfluous details to offer you pure structural forms and essential outerwear.

Jil Sander released the Fall Winter 2026 campaign under the creative direction of Simone Bellotti. Photographer and videographer Moni Haworth shot the visual narrative directly on the open tarmac of a private airport runway. The set design places indoor furniture inside an outdoor environment. You see foil-wrapped sofas and latex-covered tables resting on the concrete ground.

Edie Campbell and Daisuke Ueda star as the featured models in the images. The visuals rely on grainy VHS textures and desaturated colors to build cinematic tension. The aesthetic directly references the film styles of directors Alfred Hitchcock and Rainer Werner Fassbinder. A track by Space Afrika featuring Deuén scores the accompanying film. Bellotti describes the atmosphere as having a sensuous tension running beneath the surface.

The presentation explores the contradiction between minimalism and excess. Bellotti twists the signature Jil Sander restraint by introducing unexpected materials. The Fall Winter 2026 collection strips away extra details to focus your attention entirely on pure shapes. You will find tailored outerwear and structured separates designed as your daily wardrobe staples. The brand reduces everyday clothing to the most essential forms.

Subtle textural shifts provide a sharp contrast against the clean lines of the garments. The clothing balances simplicity with strict construction methods. The label pushes Scandinavian design principles into a different space by exploring new architectural silhouettes. You get garments balancing daily function and rigid tailoring. The collection removes unnecessary embellishments to emphasize the underlying structure and material quality. The visual sequence offers you a deeper look at the clothes moving across the desolate runway.

Jil Sander

Jil Sander

Jil Sander