Summary:
- Loris Messina and Simone Rizzo take over the creative direction at Moschino.
- The duo previously founded Sunnei, which recently entered judicial liquidation.
- Their first Moschino collection debuts at Milan Fashion Week in September 2026.
You need to know about the latest shift at Moschino. Loris Messina and Simone Rizzo are the new creative directors of the Milanese fashion house. This appointment follows the departure of Adrian Appiolaza, who previously held the role. Aeffe Group, the parent company of Moschino, announced the decision today. Messina and Rizzo corporate headshots mirror their farewell image from Sunnei, the brand the designers founded and recently closed through judicial liquidation.
Jeremy Scott led Moschino for a decade before exiting in 2023. Davide Renne took the position but passed away days into his tenure. Adrian Appiolaza then joined the house, creating collections for two seasons before his recent exit. This frequent turnover created instability for the fashion house. Aeffe Group seeks long-term stability with Messina and Rizzo. You trace the brand trajectory through these shifts.
The designers bring a specific cultural perspective to Moschino. Franco Moschino established the house on institutional critique and pop art parodies. Messina and Rizzo plan to revive this radical attitude for modern audiences. The new directors view the archive as a tool for contemporary commentary rather than simple retro styling. Your understanding of Moschino clothes will change under their leadership.
Massimo Ferretti, Executive Chairman of Aeffe S.p.A., expressed confidence in the duo. Ferretti highlighted their contemporary creative vision and cultural sensitivity. The company expects the designers to strengthen the brand identity and support financial growth over the coming years. This strategy aims to stabilize Moschino after several rapid leadership changes.
Messina and Rizzo started Sunnei in 2015 as an independent Italian menswear label. The brand expanded into womenswear and objects, becoming a fixture of Milanese youth culture. Financial difficulties forced the business into judicial liquidation earlier this year. The designers bring their experience in independent publishing, digital arts, and community building to their new roles. Your perception of luxury fashion often relies on these broader cultural intersections.
You will see the first collection during Milan Fashion Week in September 2026. The runway show will present the Spring/Summer 2027 women's collection. Industry observers want to see how the Sunnei founders translate their streetwear sensibilities into Moschino luxury aesthetic. Sunnei gained fame for experimental runway shows, heavy graphics, and oversized silhouettes. Messina and Rizzo now face the challenge of scale and heritage production.
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