Summary:
- Johan Renck directs Kate Moss lip-syncing Wicked Game in a new video.
- Michal Chelbin captures portraits inspired by Renaissance oil paintings.
- Global figures including Jin, Xiao Zhan, and Tom Brady appear in the imagery.
Gucci presents the Spring collection campaign, exploring themes of human affection and visual identity. Director Johan Renck leads the film production. Model Kate Moss stars in the video, performing a lip-sync rendition of the track Wicked Game, originally recorded by Chris Isaak. The video setting displays an indoor hall where strangers awaken, form pairs, and dance across the floor.
Photographer Michal Chelbin produces the accompanying portrait series. Chelbin takes direct cues from Renaissance painting styles, applying structured lighting, balanced studio arrangements, and poses reminiscent of classical art. The visual project brings together ten figures from music, cinema, modeling, and professional athletics. Global brand ambassadors Jin, Xiao Zhan, and NINGNING lead the cast alongside retired football player Tom Brady. Model Alex Consani, musician EsDeeKid, actor Lee Young Ae, singer Shawn Mendes, rapper Rico Nasty, and performer Tarzzan complete the group.
The imagery displays garments from the latest seasonal runway collection. The clothes establish updated tailoring standards, layered garments, and lightweight fabrics. Structured coats, soft shirts, and relaxed trousers provide versatile clothing options. Parent company Kering maintains focus on expanding brand reach through targeted ambassador selections and direct creative projects. By pairing classic portraiture methods with modern pop figures, the campaign contrasts historical artistic forms against contemporary luxury fashion standards.
Each image focuses on individual expression within group settings. The color palette incorporates neutral tones alongside sharp contrasts, drawing attention to jacket cuts and accessories. Leather goods and footwear appear throughout the shoot, grounding the relaxed tailoring in functional daily wear. Gucci distributes the media assets across digital platforms, global billboards, and print publications. This visual roll-out emphasizes clean presentation, straightforward product display, and global cultural reach.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.
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